Your Business Derserves Content that Converts. Sells. Inspires. Empathizes. Drives Results.

You need content that sets you apart from your competition. Content with empathy, personality, and charm. Content that makes you simply irresistible.

I specialize in data-driven B2B and B2C digital content that will help you build authentic connections with your audience.

Extensive Experience
Extensive Experience
18+ years of content expertise across all types of businesses; from multinational enterprises like Uber and Euromoney, to technology SMEs and e-commerce start-ups.
Unrivaled Quality
Unrivaled Quality
Q: What do you get when you cross a perfectionist with a content professional?
A: Yep, that's me.
Adaptability
Adaptability
The ability to adapt to different types of industries and businesses is essential. I can shift from writing witty ecommerce product descriptions to edgy, informative fintech copy in the blink of an eye.
A Full Suite of Services

All kinds of content...
and a bit more

Content services for all types of businesses and stages of the customer journey....plus a few more perks.

Web Content
Full website copy; landing pages; email campaigns; social media copy; e-commerce product descriptions, and more!
Digital Corporate Content
Press releases; company profiles; brochures; product manuals.
SEO
SEO content (creation/enhancement); SEO audits; keyword research.
Translation
EN<>AR translation, localization, and transcreation.
Content Consultation
I help you identify content needs, provide guidance and feedback on your project, or give you insight on your overall content strategy.
Content Recruitment
Struggling to find the best content writers and copywriters for your own team? I'll handle the recruitment and assessment process to select top calibers that fit your organization.
WordPress Website Creation
Do you need to establish a digital presence for your brand? I'll create a WordPress website for you, train you on how to manage it, and create the content for you (if needed).

Some of the brands I've worked with

Unilever
Lafarge
Oliver
Banque Misr
Citruss TV
Raya
Media & More
What Women Want Magazine
Community Times Magazine
JobMaster
webkeyz
outPost MENA

So, What's the Story?

This platform is a culmination of my years of experience in the content industry through which I enjoy taking on creatively challenging freelance projects. From creating witty copy for an up-and-coming fintech startup to building a charming website for a hip new brand, I like to think of this place as my own digital content playground!

I've been working in the content industry for 18+ years, spent in full-time roles at places like Uber and Euromoney, and freelancing with well-known brands and budding startups. I have seen it all and I would like to help businesses - big and small - connect with their audiences more effectively.

Essentially, I'm on my own little mission to bring back the authenticity and power of words.

Why You'll Love Working
With Me

Get in Touch!

There's nothing worse than intimidating forms (after bad content of course). But this form is friendly and comes with no strings attached. Even if you're unsure of your exact content needs, drop me a line and we can figure things out together.

Contact Us
First
Last